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Online version and merge tags
Online version and merge tags
Tomas Sek avatar
Written by Tomas Sek
Updated over a week ago

We recommend adding a link to the online version to each newsletter so that the recipient of the newsletter can open it in a new browser window if, for example, they are not allowed to download external images.

To create an online version of your newsletter you need to use Merge tags- These are special passwords that are replaced by content. Merge tags are different for each marketing platform (Mailchimp, Sendinblue, or the one you prefer), so you need to find the right merge tag for the online version that fits your needs.

For purposes of this article, I will use Mailchimp as it's one of the most frequently used marketing platforms by our clients. Let's find the right merge tag for the online version link to your template.

Here is a list of all merge tags which are supported by Mailchimp:

We got the right merge tag, let's jump back to Topol editor.

How to do it?

Select the text that should lead to the online version of the newsletter and click on the icon to edit the link in the text:

1. Mostly the online version should be in the top right corner.

2. Now select "Online version" text and add a link to it:

3. Add the right merge tag which fits your needs (and is supported by the platform you're using for sending emails).

Keep in mind that your online version will be available AFTER you will actually send your campaign.


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